Digital Marketing
2 months • 8 weeks
Plan and run full-funnel campaigns across SEO, content, social, and paid. You'll measure what matters and iterate fast.
Weekly Breakdown
Week 1
Introduction to Digital Marketing
- What is Digital Marketing?
- Importance today
- Digital vs Traditional
- Core platforms overview
- Customer journey (awareness → decision)
Mini project: Brand follow analysis (class sharing)
Week 2
Social Media Basics
- Facebook & Instagram basics
- Content types that work
- Intro to Canva
- Posting frequency & consistency
Mini project: Create 2 Canva social posts
Week 3
Content, Algorithms & Strategy
- Role of content
- Formats: text / image / video / reels / stories
- Simple content calendar
- Algorithm basics
- Engagement fundamentals
Mini project: 1‑week content plan (local shop)
Week 4
Facebook & Instagram Ads Basics
- What are paid ads
- Boost vs Ads Manager
- Targeting (location / age / interests)
- Budget basics
Mini project: Plan a small ad campaign (no spend)
Week 5
SEO Basics (Easy Version)
- What is SEO (plain)
- Google search basics
- Finding simple keywords
- On‑page: titles & descriptions
- Mobile-friendly importance
Mini project: Mini keyword + on‑page checklist
Week 6
Email, WhatsApp & Meta Ads I
- Why email & WhatsApp
- Newsletter / promo examples
- Free tools (Mailchimp / WhatsApp Business)
- Writing a simple marketing message
- Meta Ads basics
- Campaign objectives
- Audience targeting
- Budget basics
Mini project: Promo email + sample ad plan
Week 7
Paid Ads II & Simple Analytics
- Importance of tracking
- Facebook Insights
- Instagram Insights
- What content performs
- Google Ads intro
- Search vs Display
- Choosing keywords
- Writing ad copy
- Meta vs Google comparison
Mini project: Ad copy + insights review
Week 8
Freelancing & Portfolio
- Creating a freelancing gig
- Gig descriptions & keywords
- Portfolio assets (posts / calendar / SEO / ad copy)
- Personal branding (LinkedIn / profiles)
Mini project: Gig + portfolio PDF
Tools
Instructors
Maryam Javed
Growth Marketer
Runs full‑funnel experiments, turning insight into measurable acquisition loops.